I just learned about a new gym in Portland, Oregon that has no membership fees. It’s a community-and-sponsor-funded facility that simply asks you to “pay it forward” by completing three random acts of kindness. You can read about it here.
I thought this was pretty clever and not just because of the business model, but because they’ve figured out a way to connect positive emotions to something that’s good for you, whether it’s working out or giving back. I’d like to see if this could work in other types of businesses. Any thoughts?